Bespoke research solutions for businesses and development organizations — with deep reach across rural and small-town
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Charu Sheela & Vrij Bala were featured in Women Entrepreneur India in September 2023 issue . Read the full article in Women Entrepreneur magazine to learn more about our journey and vision. Read more
Charu was felicitated and invited to take a session for the aspiring women entrepreneurs participating in the program organized for Entrepreneurship Awareness Programme (EAP) tailored specifically for women by The National Commission for Women (NCW), in collaboration with the Entrepreneurship Development Institute of India (EDII).
The Craft Consultancy team was tasked with studying various issues and collect information from female village heads (women leaders) to gather insights about their roles and experiences. The team was sent from Delhi and was conducting research as part of the C3 Center for Catalyzing Change program.
The Lived Reality Report highlights lived experiences of women and girls in India and the challenges facing them during these times. A qualitative approach was adopted to understand the implications of the COVID-19 pandemic on the wellbeing of women and adolescent girls across- 9 states.
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The study was done to better understand the lived realities of adolescents during COVID-19 in four states, Jharkhand, Chhattisgarh, Bihar, and Odisha through a structured survey covering over 72oo young people.
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Experiences of women, children and adolescents during the COVID-19 pandemic illustrates the lived experiences of over 30,000 people, mainly women and young people across 43 countries (Africa, Latin America and Caribbean and India) from April to August 2020.
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The study maps women’s safety concerns, experiences with transport, and their mobility patterns in urban Bihar to devise urban planning and policy solutions that can improve their public experiences and participation in the economy. Assessments were completed in 2019-2020 across three cities of Bihar – Patna, Gaya and Muzaffarpur.
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Malasur campaign described in page 147 of the report (the demon of defecation) is a social and behavior change communication (SBCC) campaign. Valuable learnings on how to design communication strategies and solutions around FSSM behaviors mentioned in the report are based on the evaluation findings.
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Several key constraints to uptake of adolescent reproductive and sexual health in Bihar were identified in the Gender, Youth, and Social Inclusion analysis report. The team has also presented several recommendations for improving health and development outcomes.
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She has 20 years of experience in Market Research and Development Sector with varied portfolio. She has been with Social and Rural Research Institute (SRI), IMRB International as Group Business Director
A strategic marketing, media and communications professional with rich experience in Data, Omnichannel Media, Analytics, and Consumer Behaviour to transform consumer and customer experiences for Indian & Global brands.
She is a Management Professional with 16 years of global experience in Research, IT and Training/Education industry. She is reponsible for CAPI development, analysis, MIS & Dashboard development.
He has 10 years’ experience in Market Research and Marketing/Branding. He kicked off his professional endeavour in 2007, working for IMRB for its telephonic research centre and Social Research Division.
He has an extensive geographically spread, 20+ years of executing filed work experience across Hindi speaking belts in India and has a network of grass root level professionals.
She has 25+ Years experience in Market Research and has sound domain knowledge of various industry verticals. She is well versed with the latest trends and techniques in Qualitative Research
"Craft Consultancy is a trusted partner for all our Research requirements. Their deep understanding of the domain provides useful insights for the program team."
Senior Advisor- Monitoring & Evaluation
"The contribution of M/S Craft Consultancy to the Aspirational Districts Project of NITI Aayog has been immense. The insights and deep understanding of Ms. Charu Sheela on the subject has helped us deliver the project to the satisfaction of our donors Tata Trusts"
COO
"It was a pleasure working with you (Varun Kumar), Charu and the team and I hope to do so again in the near future."
Senior Project Manager
Contact us with any questions regarding our offerings, to partner with us or for freelance opportunities
You can reach us @ +91-9891209222 | +91-9891951848 | charu.sheela@craftconsulting.in | vrij.bala@craftconsulting.in