Craft Consultancy Services

We are one stop solution for all your hygiene and tactical requirements in the areas of Content, Research, Analytics & Training!


Online Opinion Management
Social Media
Publishing Articles


End-to-End Research
Monitoring & Evaluation Studies
Primary Data Collection
Secondary Research
Literature Review
Questionnaire Development
Research Design Development
Report Writing


Data Mining
Data Modeling
Hypothesis Testing
Qualitative Analysis
Quantitative Analysis

Craft Consultancy

Why Us

We provide tactical solutions to business and social organizations with focus on quick turnaround and quality!

Ms. Charu Sheela (Partner)

Ms Charu Sheela

She has 20 years of experience in Market Research and Development Sector with varied portfolio. She has been with Social and Rural Research Institute (SRI), IMRB International as Group Business Director from January 2007 till date playing a key role in expanding the Social Research unit of IMRB by three folds in last four years. Prior to that she had overall responsibility for effective Project Operations of Quantitative and Social Research Projects in IMRB International. Before joining IMRB, she had a 10 year stint in Hindustan Unilever Ltd. where she played key role in Consumer Connection Program, Activation Projects and Sales Support functions, Database Management and implementing market research projects in field. Her love for research and numbers started early. She has a Masters degree in Operations Research after completing Bachelors degree in Mathematical Statistics from Delhi University.

Ms Vrij Bala

Ms. Vrij Bala (Partner)

She is a Management Professional (PMP) with 16 years of global experience in Research, IT and Training/Education industry. She has managed development and maintenance public website of industry leaders in education, telecom and fast-food retail chain. Her specialty has been web applications including ecommerce framework for more than 10 years with last five years' focus on industry standard content management tools. She has conducted corporate training as well as designed curriculum, develop learning material and develop and administer assessments. She has a Bachelor's degree in Instrumentation from Delhi University followed by MBA from IMS, Indore.

Mr. Varun Kumar (Consultant)

Mr. Varun Kumar (Consultant)

He has 10 years’ experience in Market Research and Marketing/Branding. He kicked off his professional endeavour in 2007, working for IMRB for its telephonic research centre and Social Research Division. His background includes successfully implementing innovative marketing plans and initiatives to drive market impact and expansion for brand and product development efforts for Brands like Sonalika, ZEE Entertainment and Condenast from 2012. He possesses excellent abilities in market / trend research and analysis, campaign development and execution, and program evaluation. His passion for music gives him a creative approach to his work.

Craft Consultancy

Contact Us

Contact us with any questions regarding our offerings, to partner with us or for freelance opportunities.