The Lived Reality Report highlights lived experiences of women and girls in India and the challenges facing them during these times. A qualitative approach was adopted to understand the implications of the COVID-19 pandemic on the wellbeing of women and adolescent girls across- 9 states. Read more

The study was done to better understand the lived realities of adolescents during COVID-19 in four states, Jharkhand, Chhattisgarh, Bihar, and Odisha through a structured survey covering over 72oo young people. Read more

Experiences of women, children and adolescents during the COVID-19 pandemic illustrates the lived experiences of over 30,000 people, mainly women and young people across 43 countries (Africa, Latin America and Caribbean and India) from April to August 2020. Read more

The study maps women’s safety concerns, experiences with transport, and their mobility patterns in urban Bihar to devise urban planning and policy solutions that can improve their public experiences and participation in the economy. Assessments were completed in 2019-2020 across three cities of Bihar – Patna, Gaya and Muzaffarpur. Read more

Malasur campaign described in page 147 of the report (the demon of defecation) is a social and behavior change communication (SBCC) campaign. Valuable learnings on how to design communication strategies and solutions around FSSM behaviors mentioned in the report are based on the evaluation findings. Read more

Several key constraints to uptake of adolescent reproductive and sexual health in Bihar were identified in the Gender, Youth, and Social Inclusion analysis report. The team has also presented several recommendations for improving health and development outcomes. Read more

“Craft Consultancy is a trusted partner for all our Research requirements. Their deep understanding of the domain provides useful insights for the program team.” – Mercy Manoranjini, Senior Advisor- Monitoring & Evaluation, Centre for Catalyzing Change (Formerly CEDPA India)

"The contribution of M/S Craft Consultancy to the Aspirational Districts Project of NITI Aayog has been immense. The insights and deep understanding of Ms. Charu Sheela on the subject has helped us deliver the project to the satisfaction of our donors Tata Trusts” – Sandeep Nair, COO, Foundation of Rural Entrepreneurship Development, a foundation supported by Google and Tata Trusts

"It was a pleasure working with you (Varun Kumar), Charu and the team and I hope to do so again in the near future." – Reethira Kumar, Senior Project Manager, WASH, BBC Media Action (India) Limited

Charu Sheela

She has 20 years of experience in Market Research and Development Sector with varied portfolio. She has been with Social and Rural Research Institute (SRI), IMRB International as Group Business Director

Domain Specialist

Pradeep Ramakrishnan

A strategic marketing, media and communications professional with rich experience in Data, Omnichannel Media, Analytics, and Consumer Behaviour to transform consumer and customer experiences for Indian & Global brands.

Executive Advisor

Vrij Bala

She is a Management Professional with 16 years of global experience in Research, IT and Training/Education industry. She is reponsible for CAPI development, analysis, usage & development of tools using python.

Technology Specialist

Varun Kumar

He has 10 years’ experience in Market Research and Marketing/Branding. He kicked off his professional endeavour in 2007, working for IMRB for its telephonic research centre and Social Research Division.

Researcher

Ashok Kumar Sinha

He has an extensive geographically spread, 20+ years of executing filed work experience across Hindi speaking belts in India and has a network of grass root level professionals.

Field Operations

Bishakha Das

She has 25+ Years experience in Market Research and has sound domain knowledge of various industry verticals. She is well versed with the latest trends and techniques in Qualitative Research

Qualitative Researcher